Lincoln Road

Built in 1936 and designed by Robert Law Reed, 800 Lincoln Road was originally home to the Burdines Department Store. It featured a streamlined steel and concrete frame structure which was originally intended to serve as a pedestal for the future addition of five more stories.

Designing for Apple, a global leader in both technology and design, required creating a Lincoln Road storefront that both adhered to their well-established brand and accommodated the scale and materiality of this historic Miami Beach area.

Built in 1936 and designed by Robert Law Reed, 800 Lincoln Road was originally home to the Burdines Department Store. It featured a streamlined steel and concrete frame structure which was originally intended to serve as a pedestal for the future addition of five more stories.

The design for the Gap Flagship honors the site's past while still looking forward. The design evolved out of reinterpreting the original Streamline Moderne structure, keeping historic elements and incorporating them into the modern design.